Kevin Weaver Named EVP of Atlantic Records

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NEW YORK, NY–(Marketwire – September 30, 2009) – Kevin Weaver has been promoted to Executive Vice President of the Atlantic Records Group, it was announced by Atlantic Records Group Chairman/CEO Craig Kallman and Chairman/COO Julie Greenwald. The Los Angeles-based Weaver, who began his music career with Atlantic in 1994, was most recently Senior Vice President of the company.

In his post, Weaver oversees the creation and placement of Atlantic-affiliated music and artists across all visual media — including film, television, and video games — as well as being responsible for developing and overseeing soundtrack projects, strategic alliances, licensing opportunities, and marketing initiatives. In this role, he works closely with film and TV studios as well as production companies.

Most recently, Weaver has launched a music publishing co-venture with Atlantic, including the signing and developing of new artists. His first signing under the new venture is acclaimed Swedish singer/songwriter Sofi Bonde, whom Weaver inked to a 360 deal with Atlantic as well as a co-publishing pact with Atlantic and Warner/Chappell. Bonde’s songs have been featured in a variety of television shows, including nearly every series on The CW’s fall 2009 schedule, including “Melrose Place,” “90210,” “The Vampire Diaries,” and “The Beautiful Life”; plus MTV’s “The Hills” and others.

On the soundtrack front, Weaver’s recent projects have included the creation of companion albums for such film/TV projects as “STEP UP 2: THE STREETS” (Atlantic) — which featured Flo Rida’s mega-hit single, “Low”; the HBO Original Series “TRUE BLOOD” (Elektra); “JENNIFER’S BODY,” whose just-released soundtrack (Fueled By Ramen) features Panic! At The Disco’s “New Perspective”; and the forthcoming “WHEN IN ROME,” featuring “Starstrukk” by 3OH!3 featuring Katy Perry, as well as Sofi Bonde’s “Heart Bling” as the end title song. Weaver has also been responsible for numerous single tie-ins with feature films, including the Flo Rida single, “Jump,” the theme song to the Jerry Bruckheimer film, “G-Force.”

In addition, Weaver has expanded his involvement with the video gaming industry, increasing multi-platform deals between the Atlantic Records Group and video game companies and properties.

“We are constantly refining our mission and transforming our strategy to meet music fans wherever they live,” said Julie Greenwald. “Kevin has long been at the leading edge of exploring fantastic new avenues for our artists and their music. In the process, he has developed great relationships with the film, TV, and gaming communities, while at the same time expanding his A&R and creative responsibilities. Craig and I are very pleased to announce this much-deserved promotion.”

“After a decade and a half with the Atlantic family, I am more energized than ever by the innovative company I am privileged to work for, and by the exciting new opportunities that are continually opening up for our artists,” said Kevin Weaver. “I want to thank Craig and Julie for their passionate commitment to the music, their visionary approach to the business, and their great support over the years.”

Kevin Weaver began his music career in 1994 at the Los Angeles office of Atlantic Records as Coordinator of A&R/Multimedia. The following year, he moved to the company’s newly established Lava label, where he spearheaded the development of soundtrack projects. Weaver took a short break from his Lava career in 1998, when he served as Executive in Charge of A&R/Soundtracks at Tommy Boy Music. He returned to Lava the following year as Director of A&R/Soundtracks, followed by promotions to Senior Director and Vice President. In 2003, Weaver became Lava’s Senior Vice President of Strategic Marketing and Soundtracks, serving in that post for three years until becoming Senior Vice President of Atlantic Records.

Source: Atlantic Records

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