How To Get A Record Deal, Part 2

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In my last post on getting a record deal I made the suggestion of developing a fanbase using social media.  In doing so, try to keep in mind that everything you do must be measurable and contribute to your overall marketing strategy.  Music services like Tunecore, Myspace & Bebo are not only good ways to promote your artist or artistry, but they also lend you an opportunity to learn more about your fan base.  Having a firm understanding of who your fans are, where they live, and who influences them can save you both time and money.

Instead of giving content away for free or using social networks just for the sake of using them, there should be an exchange between the artist and the fan.  Offer fans music or access to exclusive content in exchange for information that will help you communicate a message to them.  Information such as a working email address or cell phone number provides ways to begin a conversation about your music and performances.  Finding out what other artists your fans enjoy listening to, in addition to their names, age and city can do wonders for your music. The rapper Mickey Factz did this through his Myspace page by allowing fans access to a free download of his mixtape and was able to negotiate a deal with Honda as an unsigned artist.  

With this demographic information you can also better tailor your marketing material (flyers, eBlasts, websites, press releases, twitter posts, etc) with language, colors, and themes that best communicates what you are bringing to the table.  Here are a few ideas for opening up a conversation with your fans.  With some thought and creativity, you should be able to come up with your own set of ideas that serve your overall objectives.  

Suggestion: Ask your web designer to build in HTML code on your Myspace account that would allow you to have a brief form on your page where an email address and cellphone number can be collected.  

Once you know who you are talking to and what they are interested in, create a dialogue either through blogging or contests via your chosen website.  Some fans are more responsive to video blogs as opposed to journal type blog posts, while others prefer the constant interaction of Twitter.  Make note of where you are getting the most interaction online and devote your attention to that medium.  

Suggestion: If you use Twitter to speak with your fans and supporters, check out SongTweet.  The application works in partnership with Twitter and allows you to send full length tracks in your tweets.  This is a great way to get immediate feedback from fans on new material in addition to telling them what you had for breakfast this morning.  

The more work you put into cultivating your fan base by speaking with them through the right mediums, the better served you are when approaching a brand for sponsorship or a booking agent.  Define your fan base and their potential to support you with measurable information and you will be more appealing to do business with.  Applying this method of thinking allows you to view the technology available to you as a tool to help you create an exchange and better understand who your customers are.

Let me know what strategies and tactics have produced results in your business.  I’ll share some of the comments in my next post and shout out your website.

About Author:


Jamison Antoine is a metadata specialist in the E-Commerce department at Universal Music Group.  He holds an MBA in Media Management and over 12 years of entertainment industry experience with companies such as Island Def Jam Music Group, Infinity Broadcasting and Wherehouse Entertainment.

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  1. BrianBK

    December 22, 2009 at 4:19 pm

    Good stuff! Keep these coming.

  2. DeCarlos Carter

    May 15, 2013 at 7:18 pm

    Sure can come in handy thanks a lot

  3. DeCarlos Carter

    May 15, 2013 at 7:20 pm

    If artists are serious they better get up on it

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