WMG: Marketing Assistant (Atlantic Records)

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Warner Music Group

Division: Atlantic Records

Position: Marketing Assistant

Locations: New York, NY

 

Department Description:

Responsible for developing comprehensive strategies for marketing our artists as well as coordinating all efforts (internally and with outside parties) on all projects.

 

Responsibilities:

Provide support to product managers in all aspects of their projects

• Communicate with artist managers daily regarding special projects and artist issues

• Write marketing proposals, plans, and project updates on a weekly basis

• Develop copy for various promotional collateral including album packaging components, sales sheets, e-cards, stickers, posters, etc.

• Plan and organize company-wide artist performances, luncheons, meetings, listening parties, and showcases

• Liaise with outside vendors and contacts to organize offsite artist events and activities, including dinners, promotional and recreational activities

• Attend events, parties, and shows to form relationships with contacts at other record labels, agencies, and entertainment companies

• Participate in work-sessions regarding all artists on the roster, to discuss current and upcoming plans in marketing and promotion, and make decisions on next steps

• Coordinate various artist projects and activities with other Atlantic departments

• Update artist calendars, timelines, schedules, and one-sheets daily

• Assist SVP of Brand Partnerships/Commercial Licensing and Senior Director of A&R/Marketing with daily activities for roster of artists

• Run Soundscan and Mediabase for internal distribution and to respective managers, agents, and outside marketing agencies

• Organize schedules for artists and artist management, and departments within Atlantic

• Interpret and report radio promotion research reports and radio feedback, and circulate weekly updates to entire company

• Act as a liaison between product managers and artist’s management

• Liaise with outside marketing and street team companies and provide tools such as posters, stickers, CDs, samplers, music

• Request

• Manage marketing department CD inventory, order artist videos, file expenses, book travel arrangements, monitor phones

• Gather assets and book advertising campaigns – tv and radio spots, print ads, snipes

• Update and maintain artist websites – including news and tour dates

 

Special Requirements/Preferences:

• Organizational Skills

• Interpersonal Communication Skills

• Creativity

• Task-Oriented

• Able to Multi-task

• Strong Computer Skills – Proficient in Word, Excel, Outlook, Photoshop, basic html, and the internet.

• Complete knowledge of PowerPoint and how to create marketing decks that will be sent to brand executives.

• Knowledge of Keynote is a plus

• Savvy communication skills

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