Sony Music Entertainment

Position: Manager, Search Engine Marketing

Location: New York, NY

Type: Full Time

 

Overview:

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history.  Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

 

Responsibilities:

Sony Music Entertainment’s Global Digital Business team is seeking a seasoned professional to grow our Direct To Consumer Search Engine Marketing program. Past experience in SEM is required.

 

Core Responsibilities:

Grow the profit associated with the SEM program through superior campaign management and project management

Support Search Engine Marketing through analysis, optimization, and new keyword acquisition

Build search engine volume and efficiency

Forecasts projected sales/revenue on an ongoing basis

Conceptualize and initiate tests (keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns

Make recommendations on keyword selection and prioritize expansion efforts

Manage relationships with partners

Stay informed of industry trends and best practices

Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEM

Act as the SEM point of contact on technical development

 

Qualifications:

Minimum 3-5 years of business experience with 2-4 years of search engine marketing experience preferred.

Strong ability to apply analytics to business recommendations and decisions

Ability to work on multiple projects at once while staying focused on the details

An entrepreneurial spirit – Build the program from the ground up.

Bachelor’s degree required.

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