UMG: Online Marketing Manager

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Universal Music Group

Position: Online Marketing Manager

Location: New York,  NY

Type: Full Time

 

Job summary:

The Online Marketing Manager will report to the Head of Marketing and will focus on maintaining our three websites and working with outside Internet entities to exploit direct to consumer opportunities for our music and video product.

 

Job Functions:

Manage the operations of our three label sites utilizing content from our music centers (U.S. and internationally) and work with website development company to oversee all website enhancements

Manage the digital budget for each project

Develop comprehensive, creative, sales driven internet marketing campaigns in conjunction with the marketing department on priority projects

Enable eCRM strategies into every project to maximize acquisition of new consumer information to build up our direct-to-consumer email lists – all D2C efforts

Oversee artist and project video ingestion and delivery

Digitize assets

Create and deploy direct-to-consumer emails

Develop digital tools as required including widgets, e-players, audio streams, video clips, etc.

Assist with digitizing and distribution of video assets

 

Job Requirements:

Excellent understanding of the internet and digital tools

Creative and aggressive in achieving goals

Excellent communication skills; both verbal and written

Able to work independently and within a small team environment

Proactive

Willingness to learn

Able to meet deadlines on a regular basis in a high pressure environment

Knowledgeable in both PC & Mac environments

Understanding of the following is very helpful but not required:

-Dreamweaver, Photoshop, Audacity (or other music editing software), File encoding software, Flash, HTML Code, and CMS.

Established Relationships with major portals is helpful:

-YouTube, MySpace, MSN, VEVO, Clear Channel Online, IMEEM, Last.FM, Buzznet, AOL, Yahoo, etc.

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