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Check Out The Thriving And Dying Big Name Magazines of 2010
Author: James Brammah | July 21st, 201021 Jul
The magazine industry got some promising news Monday when the Publishers Information Bureau released its 2Q 2010 ad report, which shows that magazine ad pages and ad revenues are both up for the first time in nine quarters.
Overall ad pages were up .8% from the second quarter of 2009. Sounds like a minuscule improvement, but don’t scoff: ad pages last showed improvement two and a half years ago in the fourth quarter of 2007, not long before the economy tanked and the media industry found itself in a full-on advertising market crisis.
When we checked in on the Q1 2010 numbers a few months ago, 86 different titles had sold more ad pages than they did a year earlier. In Q2, a total of 130 magazines sold more ad pages, compared to just 15 during the same period last year.
And this time around, many of the most popular and well-respected titles are on that list. (On a side note, can you guess which magazine’s ad pages improved the most, by a whopping 263.7%?)
Click through to see how your favorite magazines are coming back to life>>
Source: Business Insider
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18 Responses for "Check Out The Thriving And Dying Big Name Magazines of 2010"
The Print Magazine industry will never die, merely just evolved. Trav
The Print Magazine industry will never die, merely just evolved. Trav
I don’t know about that.. It still costs a lot of money to maintain print magazines and Advertisers just aren’t spending that much anymore. Magazines will continue to be relevant, but I think numbers will decrease in the years to come. Interactive Periodicals are the next wave. The Urban Magazine Industry especially, should still be worried.
Keep up the excellent piece of work, I read few content on this site and I believe that your blog is rattling interesting and has lots of superb information …
Thanks Tammy!
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