5W PR: Account Executive (Fashion & Access.)

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5W Public Relations

Position: Account Executive  (Fashion & Accessories)

Location: New York, NY

Type: Full Time

-Draft and service pitch letters, press releases and media alerts. 
-Create targeted media lists for broadcast, radio and print outlets. 
-Write and distribute press releases to targeted media outlets. 
-Proactively pitch targeted media outlets, including broadcast, print and new media. Write and edit media materials such as media alerts, fact sheets, bios, and case studies. 
-Daily client interaction to update, report on and discuss media relations. 
-Daily interaction with various media outlets to discuss upcoming story ideas. 
-Responsible for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials for client accounts. 
-Attend and facilitate media interviews; network with reporters and editors. 
-Work collaboratively with team members to develop and implement successful PR campaigns. 
-Be able to communicate effectively in all written and verbal reports. 
-Respond in a timely and professional manner to client requests or needs. 
-Misc. research, duties and projects as required.

B.S/B.A in Public Relations or related field 
At least 3 years of PR agency experience
Able to handle multiple accounts simultaneously 
Excellent written and verbal skills 
Creative and energetic personality

Please e-mail resumes to

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