Queen Latifah Enters Vitamin Water Market, Invests In New York Spring Water

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Move over 50 Cent! Superstar rapper/actress Queen Latifah (Flavor Unit Entertainment) has recently become part owner of New York Spring Water. “Latifah and I are really excited about this partnership,” Flavor Unit Co-Founder Shakim Compere told AllHipHop.com in a statement today (September 29th). “New York Spring Water is an innovative company and is definitely at the forefront of new product developments in the industry,” Compere stated. VBlast Vitamin Water stores liquid vitamins within the cap which are released upon opening, helping the vitamins to remain undiluted overtime. Queen Latifah and Shakim Compere are spearheading an international campaign for New York Spring Water via a series of global marketing campaigns aided by the duo’s impressive celebrity black book. The marketing campaign will include New York Water products such as VBee multivitamin water for kids and the Aqua84 enhanced mineral water brand. According to Compere, 7-Eleven convenience stores will be the first retail chain to carry New York Spring Water products within the coming weeks.

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3 Comments

  1. castleville

    April 10, 2012 at 10:47 am

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