Lebron James has hooked up w/ superstar producer, Dr. Dre to present PowerBeats, a set of athletic-focused and inspired headphones. PowerBeats is a sub-brand of Beats™, a joint venture between Dr. Dre, Jimmy Iovine (Interscope Chairman) and Monster® (a leader in audio/video accessories). Previous signees for the Beats™ headphone line include Diddy with DiddyBeats and Lady Gaga with HeartBeats.
“The year-long collaboration set out to challenge Monster into finding the perfect type of sound for athletes” says Monster Cable CEO Noel Lee. “…existing designs and technologies simply were not up to this task, we came up with several key innovations, like the audio-enhancing dual driver, the ported eartip enclosure and the traversable arm for super secure fit…” Lee’s Innovative features help the headphones to stand up to the mobility and endurance demands of professional athletes and sports enthusiasts while simultaneously delivering the excellent sound quality of the Beats by Dr. Dre brand.
In addition to year-long testing, Dr. Dre himself did extensive personal testing of the headphones. Dr. Dre states, “We worked with LeBron to make sure these would be the ultimate headphones for athletes. I’m always about the performance, the sound, and LeBron brought what he needed in terms of function to the table. I’ve been wearing the prototype for PowerBeats in the gym every day for the last few months so I can honestly say they’re the best headphones for working out.”