PitBull Featured as Keynote Speaker At AHAA Annual Conference in Miami
It looks like Cuban American rapper Pitbull will be in the “hotel, motel, holiday inn”, or maybe just the Miami Hyatt Regency for the Association of Hispanic Advertising Agencies (AHAA) Annual Conference from October 6- 8. Pitbull and Ruben Levya, President of Sony’s U.S. Latin division, will join one another on stage as the event’s keynote speakers. The pair will discuss the various challenges and opportunities they’ve dealt with both in their business and personal lives; Pitbull will also speak about the challenges associated with “in-culture communication.”
Gisela Girard, AHAA chair and president/COO of San-Antonio based Creative Civilization, states “Music and entertainment are at the forefront of the Hispanization of America’ …’the stories of Pitbull and Leyva are similar to the challenges we overcome daily in our fight to establish Hispanic marketing within the advertising industry and within our client organizations. As entrepreneurs, we can learn a lot from the experiences, adversity and ultimate achievements of these entertainment icons.”
Pitbull also hosts his own Spanish-language show “Esquina” on Mun2.