Web Video is quickly becoming a popular tool for targeting and marketing to new customers. In fact, “video capability” was the single fastest growing feature that small businesses added to their websites, according to a report by Cisco Visual Networking Index. The study says that Internet video is more than over one-third of all consumer Internet traffic, and will approach 40% of consumer Internet traffic by the end of 2010.
If you’re like most entrepreneurs, you’re probably wondering if web video is right for your company. Adding video to your website will allow you to engage your customers in ways that can’t be done with words on the screen. For example, if you are an accountant, you can demonstrate your thorough bookkeeping with customer testimonials. If you are a landscaper, you can show examples of your yard work. And if you are a makeup artist, you can provide step-by-step tutorials or tips to explain how customers can achieve a striking appearance from day to day. Entrepreneurs can even create commercials that are never meant to air on television because the web allows them to target their niche audiences virally through social media for less money.
If you use your imagination, there are very few reasons why you shouldn’t be able to use web video on your website, but below are three reasons why you might want to delay it.
Source: Black Enterprise