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In today’s 24-hour bombardment of media, the mind can go to sleep and only be awakened by something new and different. If something is predictable, you shut it out. Your mind says ” I been there, I done that”. It takes good marketing to impress people and grab their attention. A great product or service that looks, smells and sounds like everything else, gets lost. In this video Seth Godin breaks it down even further.


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About The Author:

Chris “Kazi” Rolle

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Chris Kazi Rolle is an artist and social entrepreneur who uses art and media to inspire audiences worldwide. He travels nationally and internationally, performing and lecturing year round. Nicknamed Child of Ghandi & Trump, he is a textbook example for merging doing good and making money. He is the mastermind behind several social ventures including The Hip Hop Project, Together Apart and All Things Are Possible. Kazi has been featured on VH1, CNN, CBS and The Oprah Winfrey Show. Kazi’s work and inspiring life story is the focus of the feature length film entitled, “The Hip Hop Project“, executive produced by Bruce Willis and Queen Latifah. He is a proud father and lives in Brooklyn, New York. Find out more at

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  1. D. Smith

    January 24, 2011 at 1:03 pm

    Great video. Love Seth Godin.

  2. barron thomas

    October 11, 2011 at 8:42 am

    Great blog you have here but I was wondering if you knew of any discussion boards that cover the same topics talked about in this article? I’d really like to be a part of group where I can get feedback from other experienced people that share the same interest. If you have any suggestions, please let me know. Thanks a lot!

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