Rapper Akon and singer Keri Hilson are teaming up with clothing giant, H&M, in their new campaign: “Fashion Against AIDS”. Aside from these two stars, the campaign is also supported by a band of celebrities such as Selma Blair, Penn Badgley, Sky Ferreira, Nikki Reed, Ginnifer Goodwin and the Scissor Sisters.
You can help participate in the good cause by buying the clothing worn by the celebrities in the new ads. From these purchases, 25% of the profit will benefit AIDS research via the Designers Against AIDS.
Akon expressed his involvement:
“I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention.”
Both Akon and Keri Hilson talk about their involvement in the campaign.