Based on his high profile as a rapper and music producer, as well as his recent success revitalizing the Reebok brand,  has been hired by British automaker Lotus to assume the title of VP of Creative Design and Global Marketing. A video on the  site shows Swizz on his first day of work, arriving at  headquarters in a helicopter, checking in with CEO Dany Bahar, visiting the design studio, and advising a group of dubious  employees by disclosing that prospective buyers are looking for “flashy” sports cars. The day ends at the racetrack, with Swizz going for quick spin in a  vehicle. Time will tell where this ride takes the  brand as well as its newest executive.

Source: Freshness Mag

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