A dark cloud in urban radio just settled as 107.5 WBLS and 98.7 Kiss FM made it public that the two stations shall very soon become one. Beginning 12:00PM Monday afternoon, they will operate solely as 107.5 FM WBLS. With such legendary Classic Soul DJ’s as Isaac Hayes, with the voice that’s hard to forget, and a radio legacy spanning 3 decades is being paid tribute throughout this entire weekend by both stations in a simulcast. According to the New York Daily News, Disney has purchased the stations in a 96 Million Dollar merger, complete with complexities, from Emmis Communications as the two stations were said to have been struggling for so long to stay afloat. Beginning in the 70’s as the voice of black radio and later redefining their sound as “urban”, Kiss’s ratings haven’t met Emmis Chairman Jeff Smulyan’s’ expectations for some time and we consumers are partial to blame for not listening enough. Classic Soul music and relativity to a black audience is what drove these stations to the top at the height of their run but in mainstreams Pop, Hip-Hop and House Music driven culture, our taste for the classics have surely subsided.
Wondering what’s to become of 98.7 FM? ESPN is anxiously awaiting the post before the static frequencies settle. Disney plans to lease the space to the sports broadcasting giant, who will now shuffle themselves out of a less tuned in 1050 AM signal and assist Disney in their direct competition with CBS sports casting on the WFAN 660 AM spot. Single station, mergers and all, we wish now former hosts of Kiss FM the best in their new endeavors and for those of you who enjoy listening to the sports play by play, stay tuned.