New Jay-Z x Duracell Powermat Commercial (VIDEO)
As an investment partner and spokesman for Duracell Powermat JV, Jay-Z makes a cameo in the brand’s new commercial, receiving a call from his superstar wife Beyonce. Known for keeping his family life out of the spotlight, it’s a refreshing change to see him connect with his wife in the battery powered black-and-white clip.
In the 1-min ad, a young man maintains a charged battery on his iPhone throughout the day using Powermat. After work, meeting a few friends for dinner, and finally making it to a club, the young man runs into Jay-Z. However, the two don’t share the friendliest of an exchange as the young man mistakes Jay’s iPhone for his and nearly answers “B’s” call. But Jay, being the boss that he is, gives the young’n one look and he knows to hand the phone over quick. The Throne rapper then answers Bey’s call and walks off.