Alicia Keys Is the New Face of Givenchy’s Fragrance

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An artist that is constantly growing and expanding their brand is none other than music maven Alicia Keys. The talented vocalist has long been appreciated for being a whiz with words and on the piano, but her grace is currently on display since she’s the new face of Givenchy’s latest perfume Dahlia Divin.

Surprisingly, this is Alicia Keys’ first beauty campaign for any brand. While music still comes first (expect a new album in 2015), Alicia Keys has taken on Givenchy to be more than just a representative for the perfume—she would like to increase diversity. She said the following on the topic:

“It seems that only one type of beauty is seen as beautiful. I think it’s very important that we stretch that concept and the way that it’s viewed. The biggest mistake is to think that beauty is physical. Beauty is so internal, and it’s about who you are and what you believe in, what you stand for. That’s what makes you beautiful. I think that’s really important to infuse into the conversation in the beauty world. I would like to see different representations of what beauty is. I’d like to see women with a little more voluptuousness. There’s no way in the world that we’re all a size 2, and people beat themselves up if they’re not small enough or light enough or dark enough or skinny enough. It’s tricky to navigate that. Also, I don’t think we’ve all been encouraged, as women, to really speak out. If we’re really opinionated, or very knowledgeable or very wise, suddenly it’s like, ‘Oh, she’s bitchy, she thinks she knows it all.’” 

The new fragrance comes out worldwide in September.

For more details read Alicia Keys’ full Women’s Wear Daily interview here.


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