DJ Khaled Teams With Bang & Olufsen On Headphone Line

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DJ Khaled has long been fixated on superlatives. His discography includes album titles like We the Best,Victory and We the Best Forever; his record label is called We the Best Music Group; one of his most popular tracks is dubbed “All I Do Is Win.”

That attitude pervades his approach to his latest venture as well: his own headphone line. A collaboration between Khaled, Bang & Olufsen and Heads Innovation, the product will be launched this fall under the B&O Play H6 name.

“Being the best and representing We the Best, you have to go to the best, you have to work with the best,” he explained in a telephone conversation with FORBES. “Bang & Olufsen is the best when it comes to doing what they do.”

“The collaboration with Heads Innovation and DJ Khaled gives an extra dimension to our product portfolio, and we see it as a win/win situation,” added Henrik Taudorf Lorensen, Vice President of B&O Play, in a statement.

The move makes Khaled the latest in a long line of hip-hop entrepreneurs to try their hand in a headphone business that started to heat up after Dr. Dre and Jimmy Iovine founded Beats back in 2008.

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Source: Forbes

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