Roc Nation Sports Enters the Ring

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Last year when Roc Nation Sports came to exist, it was clear that the agency was going to slowly, but surely takeover with a roster that includes Skylar Diggins, Victor Cruz, and Kevin Durant to name a few. Now, get ready for Roc Nation Sports to takeover the boxing world.

On Sunday night, Michael Yormark, the the president and chief of branding and strategy for parent company Roc Nation, told the following:

“There’s no question the sport of boxing needs a new player, someone who can do something different. We’re energized, and we’re going to make a difference. This is a huge priority to us. This is a highly serious business to us.”

The sports division of Roc Nation hasn’t signed any boxers yet, but they have hired boxing executive David Itskowitch. Yormark continued to say, “We didn’t wake up yesterday and decide we wanted to get into the boxing business, but our first significant move was to bring Dave into the organization. This is an opportunity for us to change the game. It’s been in the works for the last six or eight months, and now we are making our move. Jay Z has an incredible passion for boxing. We want to take the platform we’ve created and bring that to the boxing industry. We want to bring more money and visibility to the sport and give the boxers opportunities outside the ring.”

As you know, boxing is an incredibly lucrative sport that always has a lot of fanfare surrounding matches, but Itskowitch has already made a vow that as part of the Roc Nation team to promote any and every boxer that will be on the roster 365 days a year.



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