BEHIND THE BRAND: Adonis Spicer of Spicer PR

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With all the buzz around All Star Week being in the Empire State / New York City this year, we wanted to highlight execs who have contributed to the Sports industry. Entertainment publicist, Adonis Spicer, is best known for representing several basketball players in the NBA. With a client roster that includes B-ball players such as Serge Ibaka, Nick Young, Stephon Marbury, Dahntay Jones, Rasual Butler and more, we wanted to sit down with Spicer and get the inside scoop on the man BEHIND THE BRAND.

1. Tell us about who you are and what you do.
My name is Adonis Spicer and I’m the owner of SPICER PR. I’m an entertainment publicist and I promote projects, artists and athletes. Overall I handle public relation duties as well as marketing strategies and communicate with reporters, journalists and other media to draw attention to creative projects that rely on readers and viewers. I set up interviews with players and ensure that proper information is distributed to press to enhance the client’s image via media outlets, such as newspapers, magazines, as well as television stories.

2. How did you get your start in the industry?
I got my start working at DIME Magazine and American magazine. I then worked for The Britto Agency.

3. What does your day to day consist of?
Phone calls, e-mails, reading the newspaper, and calling clients.

4. Who are some of your premium past and current clients?
NBA players, Rasual Butler, Roger Mason Jr, Ben Gordon, Serge Ibaka, Dahntay Jones, Teyana Taylor, VADO and Chanel Iman.

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