Jay-Z’s Tidal Music Streaming Service Targets Apple
Looks like Jay-Z is going head to head with Jimmy Iovine and Apple. Read NY Post article:
This battle over the streaming music space is giving rise to a new East Coast/West Coast rap feud.
Jay Z is leveraging his relationships with music artists to jump-start his own subscription music service — pulling ahead of rival hip-hop mogul Dr. Dre and music impresario Jimmy Iovine, who are big players in overhauling Apple’s upcoming Beats service.
Music industry insiders say Jay Z’s Tidal is already going head-to-head with Apple’s pointmen over the right to exclusively stream albums from Florence and the Machine, among other big-name artists.
“There’s only one person with a bigger Rolodex than Jimmy Iovine and that’s Jay Z,” said one source.
Jay Z, who also has his own Roc Nation record label, is pitching his streaming service as more artist-friendly than that of Apple, which developed a reputation for playing hardball with the record labels when it came to its iTunes service.
“Jay Z’s whole approach is, they’re created by artists, supported by artists,” said one label executive. “The more players, the better.”
Now that the industry is shifting to streaming and away from digital downloads, Apple is having a tougher time courting the music industry — even with the well-connected Iovine, who, along with Dre, sold Beats headphones and the sister music service to the Cupertino, Calif., tech titan for $3 billion.
Source: NY Post